While many of us admire the way Peggy Olson is able to take charge at Sterling Cooper Draper Pryce - her character might not have existed without the real-life inspiration of Jane Maas. Maas, who would like to be counted among the founding mothers of advertising- started her career as a copywriter at Ogilvy & Mather in the 1960s and rose to creative director soon after. She would later move on to top creative positions at shops including Wells Rich Greene, where she worked on the famous “I Love New York” state tourism campaign. “This great advertising has many fathers,” she says. “But I am its only mother.”
At age 80, she still consults for clients like liquor conglomerate Brown-Forman and Madison Square Garden Corporation. She’s also just kicked off a 40-city tour promoting her third book, Mad Women, a look back at how the agency old boys' club treated the fairer sex. Adweek caught up with Maas to reflect on her stories from the creative revolution—and get her perspective on what’s changed for women since- read the full interview below, Jane offers some candid views on women in the biz today & the juggling act they play.
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