Shameless Web Snooping 4.26.2010

♥  Rihanna & Lady Gaga are changing the game with their use of underwear as outerwear-esque fashion. [WWD] examines the re-emergence of shapewear amongst fashionistas. 

♥ Cynthia Rowley is taking the shapewear trend to the next level by introducing a new product category dubbed 'Bodywear.' [The Cut]

♥ Live in New York or planning on visiting? OBEY plans to launch a pop-up store at the Reed Space Annex in conjunction with Shepard Fairey and Deitch Projects’ “May Day” Art show. [Hypebeast]

♥  Hello, Stud! Still can't get enough of this rocker chic look? That's ok- check out  ‘Oh My Goth,’ a new editorial showcasing the latest goods at [Alex & Chloe].

♥ Although we don't rock the sweatsuits, we adore their uber girly accessories! Designer Erin Fetherston recently signed on as a designer and creative consultant for [Juicy Couture]. 

♥  The girls over at Hellz Bellz recently dropped their Spring ‘10 collection – “Oh Bondage, Up Yours!” and now they’ve got a video to accompany it! Presenting: “Hellz Hath No Fury.”