Edward Leida | W Magazine Design Process

“Some photographers more than others create the kinds of stories that lend themselves to a narrative. Often in the case of W, many of the images are a bit more abstracted in order to have much deeper engagement between the reader and the experience and what we’re trying to say.”—Former W Design Director Edward Leida. 

The clip discusses Leida's role at W Magazine and how he uses  typography to refelct the sentiment of photographs.