Mad For M•A•C!

The crew over at beauty snob recently did a Q&A with Lana Horochowski (The New Head of Mad Men's Makeup Dept.) Lana graciously gave the scoop on makeup trends for the upcoming season, her inspiration, and some of her favorite M•A•C products! 

Q&A Highlights Below: 

Q: When you were preparing for this season, did you do any research for inspiration? If so, what most inspired you? 
A: Weeks and weeks of meetings and research. I love looking through the old magazines. They are a great reference and a huge source of inspiration; however, we do try to keep the characters looking like real people that do their own makeup and not like movie stars with a makeup artist standing by. Magazines and old movies are a great guideline for a basic look and color selection. 

Q: How would you describe the looks of each one of the characters? How do they differ? 
A: Joan Holloway- always put together, very sassy and sexy Betty Draper- although she is a housewife she is an ex model, so her makeup is clean but very current for the period Peggy Olson- Peggy is a young and fresh faced business woman of that period, she is a very clean natural makeup.

Q: What are your key products for creating the makeup looks for the main female characters? A: Joan Holloway- We do a heavier eye on Christina, so the key products would be eyeliner and strip lashes. Betty Draper- Betty has 2 distinct looks, her at home look and her going out/evening look. For home she is very natural, basically a sheer foundation, think black eyeliner and mascara. Evening Betty goes a little thicker on the liner and a brighter lipstick, but always coordinated with her clothing. Peggy Olson- Since the key to Peggy's look is to appear as though she is wearing no makeup, a great foundation is super important. Also, a natural cheek and lip stain is applied to give her a little color. 

Q: What are your favorite M•A•C products for each character? 
A: Joan Holloway- Cream Colour Base in Virgin Isle, Fluidline in Blacktrack and Rich Ground, brown and black, and Eye Shadow in Soft Brown. Betty Draper- Cream Colour Base in Virgin Isle, Blushcreme in Posey, and Lipsticks in Vegas Volt, Lip Pencil in Redd and Cherry Peggy Olson- Eye Shadow in Orb, Vanilla, and Soft Brown and Blot Powder 

Q: What can real women take away from the show's look and incorporate into their everyday look? 
A: Well, a great start would be lining the top lash line only with a gel liner like M•A•C Fluidline. We love this product for recreating the perfect 60's eye. Also, replacing gloss and sheer or shimmer lipsticks with matte reds, bright pinks, and corals help create a more retro look. Lastly, instead of a powder blush try using creme in pinks and corals to create a flushed looking cheek. For evening, strip lashes are always a bonus

info: beautysnob.com